Jul 19, 2012 11:24:00 AM
Business journals cross my desk every day. Business advisors proffer their opinions daily in emails, ezines, and blog articles on how to run your business. Everyone has an opinion on what you should and shouldn’t do to run a successful business. There are many wonderful ideas out there to make you think about your business philosophy. I love to read all of these sources and consider most to be of some value. Most of these ideas gradually migrate to somewhere in the back of my mind. They remain there until nudged out of hibernation by some real life experience. As is normal though, a visual image leaves a deeper impression than does a fleeting read of an article. I recently met a man who exemplifies most of what I have read about how to interface with your customer. He didn’t write an article about customer service. He didn’t offer his opinion about customer service. He just simply gave customer service that most companies only dream of. Please meet Dennis Womack. He is the Owner and Operator of Big D’s Grill Cleaning Service and this is our encounter with Big D’s.
May 22, 2012 11:15:00 AM
Many times when a business transaction is about to take place, the seller of an item will offer to provide a Certificate of Authenticity. This certificate offers some comfort to the buyer, and the buyer has some additional level of security in having the certificate. The seller should have no problem providing the certificate if everything is as the seller represents it to be. You would not want to purchase something of value if you were not sure of the credentials of the seller. This is good common sense.
What would happen if you attempted to acquire a Certificate of Authenticity from your yard truck supplier? This would be interesting and could go something like this:
You: “So how long have you been an Ottawa Dealer?”
Potential supplier: “Well we don’t really sell Ottawa Trucks. We are a Brand X dealer. Brand X is cheaper but it is a better truck at least according to our salesmen. The occasional use of used parts in the building of new trucks also holds down the cost. Don’t pay any attention to the resale value of a used Brand X truck. We don’t actually believe in the old myth of maximizing your ROI. Remember, we are cheaper.”
The question of Authenticity could also go like this:
You: “So do you actually make your living being a yard truck dealer?”
Potential supplier: “Well we are actually a trailer rental company but we dabble in yard trucks. We are the cheapest in town and it is because we don’t know what we are doing and we don’t have any parts. The reduced investment in parts and expertise helps to keep our pricing low.”
For this answer you could also substitute forklift dealer, class 8 dealer or wheeler dealer.
So if you get past the first two questions and you haven’t hung up yet, then try this question:
You: “How long have you been in this business?”
Potential supplier: “We have been doing this for 5 months but actually saw one of these trucks operating about 20 years ago and we have been thinking about it since then.”
Some of these scenarios make me think about the old TV commercial where a man took his car to a garage to get the transmission worked on, and when asked about the mechanic’s experience working on a transmission He replied, “I always wanted to work on one of these.”
Cheap works for some things but when you make your living with a piece of equipment, you want that equipment to be the best and provide maximum ROI. If cheap worked best for all situations then we would all be driving Yugos.
A trusting relationship with a long-term reputable Ottawa Dealer is your Certificate of Authenticity. You can count on that and you can count on us.
Apr 22, 2010 1:53:00 PM
We had a last minute chance to participate in the 2010 Mid America Truck Show this past March and we jumped on it. Normally we have a booth each year in partnership with another Ottawa Truck Dealer and with some assistance from our dealer sponsors as well. Well with the state of the economy it appeared that we may have to sit this one out. However, Chris Troutt, our amazing salesman and jack of many trades pulled together a plan, a booth and a last minute show-truck.