May 22, 2012 11:15:00 AM
Many times when a business transaction is about to take place, the seller of an item will offer to provide a Certificate of Authenticity. This certificate offers some comfort to the buyer, and the buyer has some additional level of security in having the certificate. The seller should have no problem providing the certificate if everything is as the seller represents it to be. You would not want to purchase something of value if you were not sure of the credentials of the seller. This is good common sense.
What would happen if you attempted to acquire a Certificate of Authenticity from your yard truck supplier? This would be interesting and could go something like this:
You: “So how long have you been an Ottawa Dealer?”
Potential supplier: “Well we don’t really sell Ottawa Trucks. We are a Brand X dealer. Brand X is cheaper but it is a better truck at least according to our salesmen. The occasional use of used parts in the building of new trucks also holds down the cost. Don’t pay any attention to the resale value of a used Brand X truck. We don’t actually believe in the old myth of maximizing your ROI. Remember, we are cheaper.”
The question of Authenticity could also go like this:
You: “So do you actually make your living being a yard truck dealer?”
Potential supplier: “Well we are actually a trailer rental company but we dabble in yard trucks. We are the cheapest in town and it is because we don’t know what we are doing and we don’t have any parts. The reduced investment in parts and expertise helps to keep our pricing low.”
For this answer you could also substitute forklift dealer, class 8 dealer or wheeler dealer.
So if you get past the first two questions and you haven’t hung up yet, then try this question:
You: “How long have you been in this business?”
Potential supplier: “We have been doing this for 5 months but actually saw one of these trucks operating about 20 years ago and we have been thinking about it since then.”
Some of these scenarios make me think about the old TV commercial where a man took his car to a garage to get the transmission worked on, and when asked about the mechanic’s experience working on a transmission He replied, “I always wanted to work on one of these.”
Cheap works for some things but when you make your living with a piece of equipment, you want that equipment to be the best and provide maximum ROI. If cheap worked best for all situations then we would all be driving Yugos.
A trusting relationship with a long-term reputable Ottawa Dealer is your Certificate of Authenticity. You can count on that and you can count on us.
Sep 30, 2011 11:16:00 AM